Same budget. 2.7× the leads.
Toronto-area dental clinic · $8K a month · 90 days with Xàrd
Before Xàrd
38 leads/mo
$210 cost per lead · tracking broken on calls
After 90 days
104 leads/mo
$77 cost per lead · every call and form tracked
Before Xàrd
38 leads/mo
$210 cost per lead · tracking broken on calls
After 90 days
104 leads/mo
$77 cost per lead · every call and form tracked
Drag the handle to compare the same account, same budget, before and after.
Challenge
The clinic spent $8K a month on Google, Meta and YouTube and got 38 leads, at $210 each. About $900 a month went to search queries like “dental school” and “free dentist”, and calls from ads weren't tracked, so nobody knew which campaigns booked patients.
Solution
We cut the junk queries in week one, fixed call and form tracking, and rebuilt search around same-week appointments. Then we moved budget to whatever booked patients, reviewed it every week, and added ChatGPT ads in week nine.
Outcome
104 leads a month at $77 each after 90 days, on the same $8K budget. Every call and form is tracked, and the clinic gets a monthly statement of spend and results.
Week by week
Drag through the 90 days, or tap a marked week, to see what we changed and what it did.
Week 01
Cut junk search queries, freeing $900 a month
- Leads this week
- 9
- vs 9 without changes
- Cost per lead
- $205
- vs $210 before
Where the $8K went
Same monthly budget. Switch views to see where every dollar moved.
- Google Search$4,600 · 22 leads$900 a month on junk queries
- Meta ads$2,600 · 12 leads
- YouTube$800 · 4 leads
- ChatGPT ads$0 · 0 leads
Client quote goes here. Replace with a real, approved quote about results and working together.
Name, title · Clinic name