Be the answerthey're given.
People now ask ChatGPT and Microsoft Copilot what to buy and who to call. AI Search Ads put your business in front of them as a clearly labelled sponsored suggestion, right next to the answer.
Where your ad shows up.
Pick a question to see a sponsored suggestion appear under the answer. Example ads for sample businesses.
Who's a good dentist near Vaughan that's open Saturdays?
A few things to look for: weekend hours, direct billing to your insurance, and recent reviews that mention short wait times. Many clinics in Vaughan and Woodbridge open Saturday mornings, so it's worth checking hours before you book.
Sponsored
Why get in now.
A new kind of search
More people start with a question to an AI assistant instead of a search box. The ones asking are often ready to act.
Less competition
Most businesses haven't started yet. Early advertisers learn what works while placements are less crowded.
Questions show intent
A full question says more than three keywords, so your ad can match what the person actually needs.
Tracked like any other channel
Clicks, calls, forms and sales are tracked, and AI Search Ads sit in the same monthly statement as the rest.
How we run it.
- 01
Map the questions
We list the questions your buyers ask and the answers that should lead to you.
- 02
Set up and write
Accounts, conversion tracking and ad copy written for conversational placements.
- 03
Launch and learn
Small budgets first, read weekly, then scaled where cost per lead beats your other channels.
- 04
Report
Spend, leads and cost per lead, next to search and social, every month.
Why Xàrd for AI Search Ads.
This channel is new, the formats are still changing, and the rules differ by platform and country. We follow it closely so you don't have to.
Search people first
AI Search Ads behave a lot like search ads. We bring the same discipline: intent, negatives, tracking and weekly testing.
Honest about what's open
Availability depends on the platform, your country and your category. We tell you on the first call what's actually open to you.
One plan, not another silo
Budget moves between AI, search and social based on results, so no channel works against another.
AI Search Ads questions
Ready to make every dollar work harder?
Book a free strategy call. We will review your goals and your current setup, and tell you where the biggest opportunities are.