Ads peoplestop for.
Paid campaigns on Facebook, Instagram, TikTok, Reddit, LinkedIn and X. Built around your customers, tested every week and tracked to real leads and sales.
Boosting isn't a strategy.
The Boost button sells you reach, not customers. Its targeting is limited, it optimizes for likes, and boosting from the iPhone app adds Apple's 30% service charge on top. Here's what changes when campaigns are run properly.
Boost button
Run by Xàrd
Goal
Likes, views and reach
Leads, calls and sales
Targeting
Age, location and a few broad interests
Custom audiences, lookalikes, retargeting and exclusions
Ads
One post, as is
Several versions tested against each other every week
Placements
One app
Every placement tested; budget follows the winners
Tracking
Clicks inside the app
Pixel, Conversions API, calls and forms, tracked to the lead
Reporting
Reach and engagement
Cost per lead and return on ad spend, itemized monthly
Fees
Boost from the iPhone app and Apple adds a 30% service charge
Our management fee is a fraction of that, quoted up front
Where your customers scroll.
We pick platforms by who buys from you, not by what's trending. Most businesses need two or three, not all six.
Facebook
Best for
Broad local and national reach
The widest audience and the most ad formats. Strong for lead forms and reaching people by location and life stage.
- Video
- Image
- Carousel
- Lead forms
Instagram
Best for
Brands with a strong visual identity
Stories and Reels that win attention with great visuals. Runs from the same account as Facebook, so budgets move between them freely.
- Reels
- Stories
- Feed
TikTok
Best for
Creative, trend-led campaigns
A younger audience that rewards ads that feel native: fast, human and fun. Short videos do the selling.
- In-feed video
- Spark Ads
Reddit
Best for
Niche communities and research-heavy buyers
Reach people while they compare options and ask for recommendations in the communities about your category.
- Promoted posts
- Community targeting
LinkedIn
Best for
B2B and decision-makers
Target by job title, company size and industry to reach the people who sign off on the purchase.
- Sponsored content
- Lead gen forms
- Message ads
X
Best for
Live events and timely news
Join real-time conversations during events, launches and trends, when attention is already on the topic.
- Promoted posts
- Event targeting
Three audiences, one plan.
Every account runs on three layers. Pick one to see who's in it and what they see.
Reach new audiences
- Who's in it
- People who look like your best customers but haven't heard of you yet: lookalikes, interests and locations.
- What they see
- Short videos and offers that introduce the business.
- Share of budget
- 50%
Typical starting split. We move budget between layers every week based on cost per lead.
Why paid social works.
Targeted reach
Reach people by age, interests, location and behaviour, so the budget goes to the most relevant audience for your business.
Visibility you control
Organic reach keeps shrinking as algorithms change. Paid ads put you in the feed when it matters, in a crowded market.
Real engagement
Video, polls, lead forms and messages start conversations, and every interaction becomes an audience to follow up with.
Measurable results
Every dollar is tracked to clicks, leads and sales, so you see the return and we know where to spend next.
Tested every week.
- 01
Plan
Audiences, offers and several ad versions for each campaign.
- 02
Test
Versions run side by side on the same budget.
- 03
Cut & scale
Losing ads are paused. Winners get more budget.
- 04
Report
A monthly statement: spend, leads and cost per lead by platform.
Social ads questions
Ready to make every dollar work harder?
Book a free strategy call. We will review your goals and your current setup, and tell you where the biggest opportunities are.