Be there whenthey search.
Google and Microsoft Bing ads that put you at the top of the results the moment buyers look for what you sell. Every click tracked to a lead or sale.
Right at the moment of search.
Pick a search to see where your ad shows up. These are example ads for sample businesses.
Sponsored
Emergency Dentist Open Today | Same-Day Appointments
In pain? We see emergency patients the same day, evenings included. Direct billing to most insurance. Call or book online.
- Book online
- Evening hours
- Insurance we bill
Why search ads work.
Reach the right audience
Show up for people actively searching for what you offer, at the moment they're most likely to buy.
Visible from day one
SEO can take months. Search ads can appear at the top of the results as soon as the campaign goes live.
Pay only for clicks
You pay when someone clicks through to you, so the budget goes to genuine prospects, not impressions.
Measured to the sale
Every click, call, form and sale is tracked, so you can see exactly what each dollar brought back.
Not every search is a customer.
Broad keywords pull in searches that will never buy, and they quietly eat the budget. We check the search terms every week and block the ones that waste money. Here's what that looks like for a dental clinic.
See how cutting junk searches freed $900 a month- “emergency dentist near me”Ready to bookKeep
- “dentist open saturday vaughan”Local and specificKeep
- “teeth whitening cost”Comparing prices, close to buyingKeep
- “free dental clinic”Looking for free careBlock
- “dental hygienist salary”Job seekersBlock
- “dental school requirements”StudentsBlock
What we do.
- 01
Campaigns built for your goal
More sales, more leads or more site traffic: the campaign structure, bidding and landing pages follow the goal.
- 02
Keyword research
We find the searches your buyers actually use and the ones to block, so ads only show where they can pay off.
- 03
Weekly optimization
Bids, budgets, ad copy and search terms reviewed every week. New tests always running.
- 04
Plain-English reporting
A monthly statement of spend, leads and cost per lead, with what's working and what we're changing next.
Why hire Xàrd for Google Ads.
Google Ads is easy to start and easy to waste money on. We handle the details so your budget is spent where it pays off, and you can get back to running the business.
Senior people
The specialist on your first call runs your account and keeps up with every Google Ads change.
Your time back
Search accounts need attention every week. We do that work, and you get a clear summary.
Better return
Less waste, sharper ads and budget moved to what converts means more leads from the same spend.
Search ads questions
Ready to make every dollar work harder?
Book a free strategy call. We will review your goals and your current setup, and tell you where the biggest opportunities are.