Five secondsto win them.
Video ads on the world's biggest video platform, from Shorts on phones to YouTube on the living-room TV. Targeted by what people search and watch, and measured to real results.
One channel, three screens.
Pick a format to see where it runs and what it's best at.
In-stream
Plays before or during videos. With skippable ads you generally pay only when someone watches 30 seconds (or the whole ad if it's shorter) or clicks.
- Length
- 15–30 seconds, skippable after 5
- Best for
- Driving site visits, leads and sales
Why YouTube works.
Targeted by intent
Reach people by what they've recently searched on Google, the channels they watch and the topics they follow.
Pay for attention
With skippable in-stream ads you pay when people choose to keep watching or click, not just for showing up.
Every screen
Phones, laptops and TVs in one campaign, with budget moved to the screens that perform.
It lifts your other ads
People who've seen your video are more likely to search for you and click your search and social ads later.
What makes a YouTube ad work.
Most YouTube ads are skipped in five seconds. These are the rules we build every video around.
Brand in the first five seconds
Show the name, the product or the problem before the skip button appears.
One message per ad
One offer, one reason to act. Different messages become different versions to test.
Made for no sound
Captions and on-screen text, because many people watch muted.
A clear next step
Tell people exactly what to do: book, call, visit or shop.
How we run it.
- 01
Audience plan
Custom segments from searches, channel placements and remarketing lists.
- 02
Video versions
Several cuts and hooks for each campaign, from your footage or new edits.
- 03
Test and shift
Weekly reviews of view rate, cost per view and conversions. Budget follows the winners.
- 04
Report
Spend, views, leads and the lift on your search brand terms, every month.
YouTube ads questions
Ready to make every dollar work harder?
Book a free strategy call. We will review your goals and your current setup, and tell you where the biggest opportunities are.